Working With a Micro Agency: Not Your Typical Online Business Manager and Virtual Assistants

When business owners reach a point where it’s time to bring in some help, they often have to choose between hiring an online business manager (OBM) or a virtual assistant (VA).

But what if you could find a way to have both in one place?

Well, the good news is you CAN!

One of the biggest draws when potential clients find me is that my work differs from that of many online business managers, as I have a whole team to help me get the job done.

Because I run a micro agency, when you work with my team, you get an OBM, a VA, and MORE — ready to take tasks off your plate and free up space to do the best things you do.

So, what makes the OBM micro agency model different?

Let’s talk about it!

My Micro Agency Origin Story

I’ve been doing this online business manager thing for almost fifteen years, so I’ve seen some things in this wild online business world.

Over time, I tired of working with clients on strategic planning, operations, and higher-level initiatives and then having NOBODY on their team capable of executing. At that point, it made sense to start offering execution to help my clients get more out of our work.

Throughout my years in business, one of the biggest complaints I’d heard about agencies was that their clients had too many people to deal with. So my idea was that we would intentionally build our agency so that you’re regularly dealing with two people. There’s me, the strategist, who guides big-picture things. Then, there’s your account manager for daily tasks, needs, and updates.

While it took a few years to get where we are today (just like any other business), now, between the high-level staff we have, you’re getting over 20 years of experience running online businesses.

Let’s talk briefly about what working with a team like mine looks like.

What to Expect When Working with a Full-Service Team

When I first engage with potential clients, they often ask me to explain what working with a full-service agency team looks like.
While they know they may want an online business manager, they could use some clarity on my role and the tasks my team handles.
To start, let’s talk about working with me.

I’m the strategist and planner who helps you take your vision and break it down into actionable steps that my team and I can execute. The scope of what I do as an online business manager is vast, and if you want to get into the nitty-gritty of it, check out this post.

Then, there’s the team element. They’re busy working behind the scenes and do much of the work that moves your plans from idea to reality. As the client, you get access to a consistent team of people who know the ins and outs of your business — instead of a rotating crew of people who have no idea what you do.

In our micro agency, we provide team management, so you don’t have to. Many entrepreneurs want to do something other than this area of running a business, which makes working with our agency extra appealing.

The bottom line is that we handle as many moving parts as possible, so you don’t have to. As an online business manager, I treat your business like mine and act as your second business brain. You get a partnership without having to share your business.

Benefits of Partnering With an OBM Micro Agency

Many of our clients are looking for one big thing when they start working with us — the ability to reclaim their time.

In a scenario where you’re flying solo and outsourcing all the help you need, you’ll spend plenty of time managing everyone. A virtual assistant, a social media manager, a graphics designer, an email specialist, a tech expert… and on and on the list goes.

With each person you add to the mix, more time is required.
Most of that is off your plate when working within an OBM micro agency model. You don’t have to explain what you want to multiple people, do all the follow-ups, chase people if things are late, and all the other labor that goes with having a team.

Because we have a consistent team, after we get up to speed on your business, we know exactly what you want and your standards, allowing us to execute that much more effectively and efficiently.

One team supports all the core tasks you need to run an online business. Plus, we can help you find and manage additional experts as needed for projects, taking yet another time-consuming task off your plate.

Imagine what it would be like to have ONE meeting with your online business manager, and then all the work is handled. You’re there to provide feedback and approve things, but all that time you used to spend on execution can now be dedicated to higher-value tasks.

Sounds amazing, right?

Growing Your Business With an OBM Micro Agency

Business growth is another top priority clients frequently want to focus on when working together. Let’s break down how my team can help make that happen.

#1. We help you operationalize your offers and delivery.

This approach frees you up to be the visionary and develop ideas that move your business forward. We work to make your business more efficient, which saves time and money.

That newly reclaimed free time also means you can spend your time on revenue-generating activities.

What we handle:

  • Course management (content and administration)
  • Launch management
  • Email and content marketing
  • Retreat planning, launching and management.

#2. We handle your team and project management.

When you work with our team, there’s always someone helping you keep profitability in mind when making decisions. You’ve got someone who can make sure that the correct information is collected and collated for when it’s needed and can help bring in experts when needed. We handle the day-to-day tasks and management, so you don’t have to.

What we handle:

  • Day-to-day operations
  • Money support
    • Tracking revenue
    • Liaising with the bookkeeper/CPA to get the necessary info and ensure things stay on track.
  • Administrative support
    • Customer service
    • Product Pipeline
  • What tools and software you’re using/not using/need to get rid of/uplevel etc?

#3. We work with you on strategic planning.

Strategic planning is a critical component of actually getting projects done.

Why? Because you need to set up the proper runway and structure, your essential tasks may never get done, or if you do, you may not be able to leverage those assets properly.

What we handle:

  • Figuring out the runway needed to get projects done correctly, on time, and on budget to produce the results you’re looking for.
  • Ensuring your offers aren’t one and done, they get adequately reused, strategically, and effectively so they make money repeatedly.

Is Working with an OBM Micro Agency Right For Your Business?

Working with an online business manager with a micro agency of support behind them can be effective for various businesses.

Some of the business owners we’ve worked with include:

  • Authors
  • Speakers
  • E-commerce
  • Lawyers
  • Course creators
  • Doctors
  • Bookkeepers/CPAs
  • Teachers
  • Empaths/spiritual/tarot readers
  • Homeschool companies
  • Planners
  • Fitness businesses
  • Creatives (designers, writers, performers)
  • Coaches (money coaches, life coaches, speaking coaches, career coaches, business coaches, social media coaches, health coaches)

When I say we’ve supported countless different business structures, I’m not kidding! We’ve supported:

  • 1:1 coaching
  • Group programs
  • DIY courses
  • Retreats
  • Virtual events
  • Summits
  • Multi-7-figure product-based businesses
  • Book launches
  • Podcasts
  • Memberships
  • Professional services

We also have extensive experience offering support to our neurodivergent clients. Our skills often complement their struggles and help them maximize their superpowers.

Working with an online business manager doesn’t have to be a one-size-fits-all proposition. By harnessing the power of an OBM with a micro agency behind it, you can position yourself for your business to grow and thrive while focusing on your zone of genius.

If you want to explore how an online business manager can help your business, let’s talk!

Book a consult call right here.