Setting Your Team Up For Success — It Starts With You

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All too often I hear business owners lamenting how difficult it is to work with their team members. They complain that tasks don’t get done correctly or on time and they feel like they’re constantly micromanaging things to get any results.

But, when I dig deeper, I often see that a lot of it can be tied back to poor communication habits and unrealistic expectations on the part of the business owner. When these things happen, you’re setting yourself, and your team, up to fail.

So let’s talk about some of the most common pitfalls that can derail a team’s success.


1. Jumbled Threads

This is one of the easiest ways for tasks to get lost – the never ending email thread. Often, when someone complains about a missed task, we find it buried in an email thread 447 messages long about 12 other completely random things.

When you’re discussing a specific task it can be so tempting to throw in just one more request. But, this makes it so easy to overlook and so hard to find later.

When discussing something in an email or project thread, stay on task. Start a new discussion for new tasks or questions when they come up. It’ll save so much time and effort, not to mention frustration, all around.

2. Requesting in the wrong place

Whether it’s Facebook messenger, Skype, Slack, or email, requesting a task somewhere that you haven’t agreed upon can wreak havoc on a team’s effectiveness. While it’s nice to have so many methods of communicating with your team, that’s also a ton of places for them to monitor and manage.

Decide on a central place to request and manage tasks- ideally some sort of project management software like Basecamp, Asana, Trello or Teamwork. The options are endless but you need to find one that works for you and your team — and stick with it.

We use Basecamp primarily with our clients and the shift has done wonders to everyone’s productivity. While Slack, email and even FB messenger have their uses, they aren’t ideal for task management.

So once you identify where you’re going to house tasks, stick to that one place for requests and you’ll likely see the amount of missed requests plummet.

3. Separating Discussions

Similarly, separating discussions across channels can cause issues. Once a task is started on one platform or channel, it’s best to keep it there. If you’re discussing something on multiple channels, it’s very likely pieces will go missing. If you have to separate the discussion for some reason, try to add the relevant details to the main location so they don’t get lost.

For example, Slack makes a good place to ask quick questions or clarify instructions. But if any major decisions are made, make sure they end up in your task management platform. Otherwise, they are likely to get lost in quickly moving chat threads.


1.Expect what you pay for

This can be applied to so many things in business. Whether its hiring a $4/hr VA from another country or a person to design your logo for $5; you may not get what you need. There are of course exceptions, but generally speaking you will need to pay top dollar for quality support. This doesn’t mean you have to pay $100/hr for someone to type your blog post but you should expect to pay the going rate, or even a bit more than average, to get reliable, skilled help.

You also have to expect what you pay for time-wise. If you’re paying for 10 hours a month of help, you can’t expect the same kind of support a full time employee would provide. You also can’t expect to prep your whole launch, build a membership site and service 100 customers in 10 hours a month. Be realistic when determining the amount and type of support you need to reach your goals.

2. Set realistic deadlines

There’s nothing worse than waiting and waiting on a deliverable. This can sometimes lead to getting frustrated and expecting unrealistic turnarounds. Discuss deadlines with your team to ensure you know how long things will take and when you can expect them back.

Keep in mind as well, if you turn in your parts late the deadline will likely be impacted. The team can’t start prepping the blog post for instance until they get the content from you. So if you’re a day late, you have to accept that may mean it’s going to go out late as well.

3. Unclear expectations or feedback

This is a biggie when it comes to the smooth completion of tasks and projects. Without clear expectations of what you need, it is very difficult for your team to deliver. Once something is in progress, always do your best to provide clear, concise and actionable feedback. This will help facilitate more effective and efficient edits.

This doesn’t mean you have to micromanage their expertise but you do need to explain what you need from them. Don’t tell your designer “I don’t like it” and expect them to hit it out of the park on the next round. Instead, tell them specifically what’s bothering you and anything you’d like to see changed. This will give them far more to go off of and you’ll likely get far better results in the next edits!


1. Respect is a two way street

While you are paying them for their work, your team will be far more effective if you also respect and honor them. Provide them with the respect you want to see from them and you’ll work much more smoothly together.

Little things can go a long way here so do your best to show up on time to calls or meetings. Honor the deadline you set for completing your parts of projects. Show them that you respect their expertise and value their opinions. These are all small things that are easy to forget when you’re busy but they go a long way towards creating a strong relationship with your team.

When you’re struggling with your team, it’s very easy to point fingers and get frustrated by missed deadlines or tasks. While this can be a sign of a bad fit, sometimes it’s more to do with communication than anything else. So be sure to consider how this could be impacting your team’s effectiveness the next time there’s an issue. You may be surprised by what you discover!

Let’s talk about some of the most common pitfalls that can derail a team’s success.

What kind of entrepreneur are you?


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