I’m a huge fan of Leadpages because it can do so much for your business.
But, the work doesn’t stop with simply creating a page. In order to stand out from the crowd, you want to make that baby shine. So, here are three simples steps for you to easily polish your page before you publish it, so you can present a more professional page to your audience. The best part is, these final polishing steps are pretty easy to complete!
Step one: Set your SEO!
These live just under the tracking section in the “Drag and Drop” portion of the page. This is the spot where you want to set your SEO and (Facebook data, but that’s step two!), as well as place a tracking pixel.
In the SEO section, name your page and put in a meta-description. This helps search engines find your page (yay!). You can also add any keywords for SEO here (yay for that too!).
Step two: Prime it for Facebook
For the Facebook section, be sure to name your page, add a meta description, and add a thumbnail. This allows you to control how the page looks when it is shared on social and on Facebook. This helps avoid sharing a page that has a title like, “Blog Post Content Upgrade” or “Product X Sales Page” because, well, that would be embarrassing…
On the analytics container, add your Facebook tracking pixel and any other scripts you need to include.
Step three: Publish in the right place!
This last step is optional but highly recommended if you have a WordPress site.
Publish your Leadpage on your own domain.
Here’s why: publishing on your own page allows you to keep the URL your audience sees consistent, which helps build and maintain trust with your customers.
But, if you’re just starting out and are using a platform like Squarespace or Strikingly, publishing on your own page might not be an option. (My current site doesn’t have this option but I’m still using Leadpages to help me grow my business!) And remember, done is better than perfect!
With a WordPress site it’s a matter of a few clicks, so if you have the option, definitely take the time to publish your page on your own domain before you share it.
That’s it! Trust me, a little goes a long way here. Implement these easy polishing steps before you publish your next page (you’ll be glad you did).