Polish Before You Publish in Three Simple Steps

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I’m a huge fan of Leadpages because it can do so much for your business.

But, the work doesn’t stop with simply creating a page. In order to stand out from the crowd, you want to make that baby shine. So, here are three simples steps for you to easily polish your page before you publish it, so you can present a more professional page to your audience. The best part is, these final polishing steps are pretty easy to complete!

Step one: Set your SEO!

These live just under the tracking section in the “Drag and Drop” portion of the page. This is the spot where you want to set your SEO and (Facebook data, but that’s step two!), as well as place a tracking pixel.

In the SEO section, name your page and put in a meta-description. This helps search engines find your page (yay!). You can also add any keywords for SEO here (yay for that too!).

Step two: Prime it for Facebook

For the Facebook section, be sure to name your page, add a meta description, and add a thumbnail. This allows you to control how the page looks when it is shared on social and on Facebook. This helps avoid sharing a page that has a title like, “Blog Post Content Upgrade” or “Product X Sales Page” because, well, that would be embarrassing…

On the analytics container, add your Facebook tracking pixel and any other scripts you need to include.

Step three: Publish in the right place!

This last step is optional but highly recommended if you have a WordPress site.

Publish your Leadpage on your own domain.

Here’s why: publishing on your own page allows you to keep the URL your audience sees consistent, which helps build and maintain trust with your customers.

But, if you’re just starting out and are using a platform like Squarespace or Strikingly, publishing on your own page might not be an option. (My current site doesn’t have this option but I’m still using Leadpages to help me grow my business!) And remember, done is better than perfect!

With a WordPress site it’s a matter of a few clicks, so if you have the option, definitely take the time to publish your page on your own domain before you share it.

That’s it! Trust me, a little goes a long way here. Implement these easy polishing steps before you publish your next page (you’ll be glad you did).

What kind of entrepreneur are you?

13 Comments

  1. Mary

    Very informative blog!

    Reply
    • Tressa

      Thanks Mary!

      Reply
  2. Erin

    Leadpages is very useful for getting subscribers and build trust with your readers. SEO is a difficult one to figure out and it takes time to see the results, but definitely worth to work on.

    Reply
    • Tressa

      @Erin Totally true, Erin! I love that Leadpages makes it easy to get started but still has a lot of power built in for more advanced users.

      Reply
  3. Claire Kerslake

    Such practical tips that make such a difference! I ned to work on my SEO a bit more methinks!

    Reply
    • Tressa

      @Claire Kerslake Thanks Claire!

      Reply
  4. Jul's

    Love your very easy to follow video and this post is so informative! I have not tried Leadpages, but have heard it makes it so much easier to create landing pages.

    Reply
    • Tressa

      @Jul’s There’s a bit of a learning curve to using it but it’s very powerful and does make landing pages, opt ins, etc very simple to execute.

      Reply
  5. April M Lee

    i haven’t used leadpages . . . yet! it sounds very intriguing and helpful (especially with SEO). thanks for this very informative post/video, tressa. (and, by the way, you have a wonderful speaking voice for video.)

    Reply
    • Tressa

      @April M Lee Thanks April! It is a great software for list building among other things. I appreciate the video compliment, I was so, so nervous. 🙂

      Reply
  6. Pam

    I have not used lead pages, and I have been blogging a while. I really like your post in that it is to the point. In the past when I try to learn about these things it goes on and on and on and on.. Thank you for this!

    Reply
    • Tressa

      @Pam Thanks Pam! That’s one of my pet peeves about tutorials too. I was going for a “Get in and get out” approach. Glad to hear you liked it. 🙂

      Reply
  7. April

    Wonderful tips that I’ll be referring back to, time and time again! Easy but detailed! Fantastic!!

    Reply

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